About Us

LOLA’S is a fashion forward boutique which specializes in designer dresses for Bat Mitzvahs, Sweet 16’s, Proms, Communions, graduations, college formals and for women celebrating their child’s wedding or other formal occasions. We opened our doors in 1993 and very quickly established a reputation as the place to go when you need a dress. Our customers routinely come from throughout New Jersey, New York, Pennsylvania and Maryland.

            But LOLA’S is more than just a place to find the dress of your dreams. For more than a quarter of a century we have been a mainstay in the community, the local go-to-store for back-to-school clothing, unique tops and jeans for high school and college students, as well as for women who want to step up their look on weekend nights. We pride ourselves on creating a family atmosphere for our visitors, making the shopping experience as important as the purchase.

          There actually is a Lola. She was a well-established dress designer in New York City’s garment center for nearly two decades before bringing her talent, expertise and experience to central New Jersey. It did not take long for people to realize that something special was being offered here. When you come to LOLA’S to find a dress, you are not just working with a salesperson. You are being guided by a consultant who has trained under Lola’s tutelage and who understands what is going to look good on you and what is appropriate for your occasion.

 Melanie Gibson, who has trained under Lola for six years, is now continuing the legacy of selection, service and price at LOLA’S. She and each of her sale's associates not just understand fashion, but more important, they understand fit. And that is the difference at LOLA’S, where looking beautiful does not come at the expense of feeling comfortable. We know people are trusting us with very important moments in their lives, and just as we have done for over 30 years, we will continue to work hard each and every day to make sure we always earn that trust.